Publishing Advice - [CGS] Q4 2009 and 2009 Total Sales
Posted by: Malcolm Craig On: Feb 12th 2010
Slightly late on this one, but here here are the CGS sales for Q4 2009 and 2009 as a whole year. Hopefully this might provide a useful data point on the sales progression of different products throughout their lifetime.
Q4 2009 Sales
Sales of Cold City and Hot War were boosted during Q4 by our Cold War Sale, set to coincide with the 20th anniversary of the fall of the Berlin Wall.
Lifetime Total: N/A
Lifetime Total: 1546
Direct: 46 (20 hardback)
Con: 11 (7 hardback)
Lifetime Total: 910
2009 Total Sales
One thing to remember about the total sales for 2009 is that there was a significant downturn in the amount of marketing activity we undertook. This was mainly due to my being in NZ and concentrating heavily on my thesis. However, this does demonstrate that with a strong brand build over a number of years, a small drip feed of promotional activity, and the continued and enthusiastic support of the Collective Endeavour (and stalwarts such as Scott Dorward) in the UK, sales can be sustained at a very reasonable level.
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