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  1.  
    Hey guys,

    I sold 97 books and 32 PDFs last quarter. Whoopee!

    There's more figures here.
  2.  
    Great stuff, Sebastian.

    My feeling/experience with retail sales, like the ones you have seen, is that they will re-order. The shops that buy at IPR know they have a market for Indie Games and so they buy a load of books fairly regularly keeping their supplies topped up. If the books don't sell at the far end then sure they won't re-order. But my feeling is that they always do sell (even if somewhat slowly), so you mostly get re-orders. It is difficult to gauge the rate at which they sell, even for good games (How We Came To Live Here by Brennan Taylor was a slow but steady seller at Leisure Games until he got nominated for an ENnie, when it "popped").

    The other note is that you earn far less as a publisher from a retail sale. My feeling is that you have to cater for that in your business model, since that's the nature of the beast.